A lot of companies say they move fast.

Some do.

Others just change direction too often.

For candidates, there is a big difference.

In Dutch tech, especially in product-led businesses under pressure to grow, teams are often expected to stay flexible.

That is normal. Priorities change. Markets shift. Customer needs evolve.

But when priorities move every few days, the result is usually not speed.

It is churn.

That tends to look like this:

• work starts before the scope is clear
• projects lose momentum halfway through
• teams are asked to switch focus too often
• nothing feels fully finished before the next thing arrives
• engineers stop trusting that priorities will hold long enough to do proper work

This kind of setup is more damaging than it sounds.

It creates shallow execution, unfinished systems, and frustration for the people doing the work. Engineers stop thinking long term because there is no room to. Product quality slips because everything feels temporary. Morale drops because effort keeps getting wasted.

For candidates, that means the role can become much messier than it looked during the interview process.

You join expecting focus and momentum.

Instead, you find yourself in a cycle of stop-start delivery.